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ELOGA HISTORY
ELOGA SWISS WATCH MAKER SINCE 1928

Eloga : meeting every challenge

It was in 1917 that Fritz and Hans Spahr opened their watchmaking-shop in Lengnau, in the canton of Berne. Launching a business then needed a strog dose of confidence in the future.
During this epoch-making period of history, the Swiss watchmaking industry continued tu progress both qualitatively and quantitatively. The timepieces produced by the Spahr brothers under the brand name Eloga slowly but surely gained in prestige and importance.
Like all watch manufacturers during the first quarter of this century, the Spahrs experienced the difficult years of the 1920 – 23 world-wide crisis and of restructuration in the watch industry, punctuated by periods of recovery. Later, they had to survive the Great Depression.

Spahr Junior : a wind of change
 
When Fritz Spahr retired, his son Fritz Junior had the onerous task of taking over the company’s sales operations. Supported by his uncle, he displayed the necessary courage, perseverance and commitment to overcome every economic obstacle put in Eloga’s path and to continue the harmonious development of the company.
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